We can instantly identify their logos. We can hum along to their jingles. We’re on a first name basis with their mascots. We can repeat their slogans as mantra.
How were big brands like McDonald’s able to attain such a ubiquitous status? How did they become so darn well-known?
As a marketer, I’d like to think the answer is obvious: marketing! Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right?