Google Adwords PPC campaigns: What are Adwords?

Examples of “pay per click” (PPC) web advertising include Google AdWords Campaigns plus other options from Microsoft. It is fairly easy to implement AdWords Campaigns and you only pay if someone clicks on your ad. AdWords campaigns bring more visitors to your website.

Google Adwords PPC campaigns: How do Adwords work?

You select the keywords you want your ads to be displayed for, and then you create the small ads to show on the right side of the Google search results page. The last step is decide how much you want to pay each time a person clicks on your ad. The more you are willing to pay, the higher your ad will be placed on the Google results page. The biggest issues that arise are whether you select the right keywords and phrases and how much you are paying for them. You can get good results, but all too often, you can pay almost double what is necessary. For example, half of your monthly AdWords Campaigns budget may bring in 90% of your leads, which means you are paying half for just 10% of your leads. You should balance your AdWords Campaigns and maximize your leads for the least cost.

Get started with Adwords PPC campaigns

PPC advertising offers one of the best opportunities for businesses to see maximum Return on Investment in their advertising dollars. By strategically placing you ads, Strategic Online Marketing can help you maintain an excellent click through rate and ensure that each unique hit is a quality user and a potential customer. We guide your team in working with major search engines, like Google, Bing and Yahoo, to reach customers that are specifically searching for your products and services. With our strategy, you may even market to users seeking your competitors websites. For these reasons, Strategic Online Marketing views PPC advertising as a fantastic way to gain new customers, one of the best investments of advertising dollars and an essential part of your online strategy.