Wondering if social media marketing is for you?
Consider the following:

Social media marketing is more important than ever. The digital landscape is constantly evolving, but it’s clear that social media is a permanent landmark. In addition to the benefits of interacting directly with your audience on social media channels, it’s the perfect place to supplement your SEO strategy.

Strategic Online Marketing can help you integrate your social media content into a holistic digital strategy that will help drive qualified leads to your website. While platforms like Facebook and Twitter began as isolated walled gardens, social media is now fully incorporated into our experiences online. Whether you’re a B2B or B2C company, if you don’t have a social media strategy, you’re losing out on fans, customers, leads, and revenue. So, yeah. It’s important.

Social Media Marketing

Strategic Online Marketing’s Social Media Marketing Process

Audience Analysis – This is always the first step in marketing, and social media marketing is no exception. We start with an in-depth study of your company and craft a profile of your ideal target market. Are they male? Female? How old? Where do they work? When are they active online? How are they interacting with other brands online? Will your brand resonate with them?

Platform Selection –If you’re not sure where your company should begin its social strategy, that’s okay, we’re here to help. Starting with our audience analysis, we will select the most advantageous platform for you to focus your efforts. We’re experienced in helping clients with Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn, and we’ve got our digital specialists keeping their ear to the proverbial ground to identify the next big thing that could help you become the next big thing.

Reputation Monitoring – Whether your company is currently participating in social media or not, most likely people are already talking about you. We help you monitor both the positive and negative things they are saying about your company. We will help you listen-in and join the conversation!

Measurement – Don’t listen when others tell you how hard it is to measure social media success. We have a state-of-the-art platform for measuring and analyzing your social campaigns with a slew of metrics organized into such categories as engagement, activity and reach. At one glance you’ll be able to tell what is working and what needs improvement. Why leave your actions to guesswork?

Profile Building – We set up all of the recommended social media profiles, including custom designed graphics to match your branding. We build brands the right way. Loyal followers with high engagement rates are far more loyal than a legion of spambots purchased overseas.

Attention-getting Content – Not sure what to say? Strategic Online Marketing’s social media team can brainstorm and create compelling content people want to pass along.

Relationship Building – Relationships are at the heart of social media. We’ll help build your relationships with influencers, brand evangelists, and people who can help spread the word.

Training/Consulting – We won’t just set up your social media profiles and then say, “You’re on your own“! We’ll train you and your employees for social media success with on-going webinars or on-site training.

On-Going Social Profile Management – We help you manage your social profiles to ensure you effectively engage with your audience and get the maximum value from social media.