I find that the problem with many business people is that they don’t understand that a website is only part of online marketing which in turn is only part of overall marketing. Most business owners have a poor grasp on social media (especi…ally the older ones) and online marketing and believe that all that’s required is a website. As Steve C. (https://www.linkedin.com/groupItem?view&item=5914321867186917377&type=member&gid=2192521&trk=eml-group_applicant_approved-view-discussion&midToken=AQEyLqziGnt1zQ&fromEmail=fromEmail&ut=0ig4TYr_5IECo1) points out there’s much more to it than that.
To complicate things further there are literally thousands of “web designers” competing and underbidding each other. This makes it quite difficult to convince clients to spend the extra cash to do a proper online marketing campaign.